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iPod for real estate
Submitted by acohill on Fri, 12/02/2005 - 10:27.
This very short article discusses a new use for the video iPod. Real estate agents are making short video clips of homes for sale and making them available for download into a video iPod. Other agents can download the videos and to learn more about a property and/or show the videos to prospective home buyers.
I've been writing a lot about the iPod recently. I don't own any stock in Apple, and have no financial interest in the iPod. But I see the iPod as the first of a whole series of transformative devices that are going to emerge over the next five to ten years that will, like the iPod, transform the way we do things.
Bottom line: If you don't understand the iPod phenomenon, you will have a very difficult time correctly assessing economic development activities and what direction to take your community or region. My articles are not really about the iPod itself, they are about what the iPod represents--entirely new ways of doing business, new kinds of businesses, and new kinds of jobs. Ignore the iPod at your peril.
Podcasts for real estate
This is a self-promotional post, but I and two others have produced a couple of podcasts for real estate. You can read about them at my blog - realcentralva.com.
This technology will have an impact on the real estate market and marketing strategies; how exactly, I don't know. I just want to stay ahead of the curve.
--Jim
What might happen....
I have to agree that technology is changing real estate. The rise of for sale by owner properties is due in large part to the relative ease of establishing alternative advertising and promotional outlets (in the case of for sale by owners, lower print production costs and the Internet).
Selling a home is becoming increasingly complex, and real estate agents have a role in managing that complexity and dealing with a myriad of large and small negotiations between buyer and seller.
I think real estate agents, like newspapers, offer real value, but not as "business as usual." Real estate agents and agencies have to reinvent themselves as more professional and more service oriented than the profession is now. There are many fine real estate agents that already hold themselves to very high standards, but there are also many "list and blitz" and part timers that have not helped the public's perception of real estate agents.